Blog
Mercury Avator Electric Outboards: A Complete Guide to Electric Boating
Electric outboards are becoming a real option for more boaters, and Mercury's Avator lineup brings electric propulsion to everything from small tenders and fishing boats to larger recreational applications.
The Mercury Avator electric outboard lineup includes the Avator 7.5e, 20e, 35e, 75e, and 110e. Unlike a traditional Mercury FourStroke, Avator runs on battery power, offering quiet operation, zero direct exhaust emissions, and fewer routine engine maintenance items.
But electric propulsion i
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Sep 1st 2026
Is a Minn Kota Trolling Motor Worth It? Everything You Should Know Before You Buy
For many anglers, a trolling motor is no longer considered a luxury. It's one of the most useful upgrades you can make to your boat.
Whether you're fishing shallow flats, working a shoreline, or trying to stay on a productive spot in windy conditions, a Minn Kota trolling motor can provide better boat control, quieter operation, and a more enjoyable day on the water.
But is it worth the investment? For many boat owners, the answer is yes.
It's Not About Speed. It's About Control.
A common misco
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Sep 1st 2026
What Does a Mercury Fuel Module Do? Understanding One of Your Engine's Most Important Components
When most boat owners think about fuel system maintenance, they think of replacing a fuel filter. While filters are important, one of the hardest-working components in many modern Mercury outboards is the fuel module.
The fuel module plays a critical role in delivering clean, consistent fuel to your engine. If it begins to fail or becomes contaminated, you may notice anything from hard starting to poor performance or even engine damage over time.
Understanding how it works can help you recognize
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Sep 1st 2026
Oil Change Kits Explained: Why Buying a Complete Kit Saves Time
Routine oil changes are one of the most important maintenance tasks you can perform on your outboard. While it's possible to purchase every service item individually, many boat owners choose an OEM oil change kit because it simplifies the process and helps ensure nothing gets overlooked.
More importantly, it can save time before you even begin the service.
Everything Is Designed to Work Together
An oil change involves more than simply draining old oil and replacing the filter.
Depending on your
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Sep 1st 2026
The Boat Owner's Buy Once, Cry Once Guide: Upgrades Worth Paying More For
Most boat owners have heard the phrase, "Buy once, cry once." It means spending a little more upfront on quality products that last longer, perform better, and save money over time.
Not every upgrade falls into that category. Some expensive accessories simply aren't worth the extra cost. But there are a few investments that consistently pay off, whether you fish every weekend or simply enjoy cruising with family.
Here are a few upgrades we'd gladly buy again.
A Quality Propeller
A propeller doe
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Aug 6th 2026