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The Boat Owner's Buy Once, Cry Once Guide: Upgrades Worth Paying More For Most boat owners have heard the phrase, "Buy once, cry once." It means spending a little more upfront on quality products that last longer, perform better, and save money over time. Not every upgrade falls into that category. Some expensive accessories simply aren't worth the extra cost. But there are a few investments that consistently pay off, whether you fish every weekend or simply enjoy cruising with family. Here are …

If you've shopped for marine parts before, you've probably noticed that some products carry the Mercury name while others are branded Quicksilver. It's a common question we hear from boat owners: Are they the same, and does it matter which one I buy? The short answer is yes, they're closely related, but there are a few important differences that can help you choose the right part for your engine. The Same Company, Different Purpose Both Mercury and Quicksilver are brands owned by Mercury Marine …

Not every boat maintenance task requires a trip to the shop. There are several basic service items most boat owners can safely handle themselves with the right tools, parts, and a little guidance. Staying on top of routine maintenance can help extend the life of your engine and reduce the chances of unexpected problems on the water. The key is knowing which jobs are DIY-friendly and which ones are better left to experienced marine technicians. Changing Engine Oil and Filters Routine oil changes …

What Is Mercury SmartCraft Connect?  Modern boats are becoming more connected, and Mercury SmartCraft Connect is one of the easiest ways to bring digital engine data into your setup. Whether you want to monitor engine information from your phone or display data directly on a compatible multifunction display, SmartCraft Connect gives Mercury owners a cleaner and more modern way to stay connected to their engine. What Does SmartCraft Connect Do? Mercury SmartCraft Connect allows compatible M …

The lower unit, sometimes called the gearcase, is one of the hardest-working parts of an outboard engine. It transfers power from the engine to the propeller and handles constant exposure to water, impact, and debris. Even though it sits underwater, it plays a huge role in your boat’s overall performance and reliability. What Does a Lower Unit Do? The lower unit contains the gears, bearings, seals, and shafts that transfer engine power to the propeller. It is responsible for: Forward and …